To advertise the product effectively, one must know the pulse of the audience. What’s trending online also matters because then you know how to relate the content to your public. Finding the right balance is the challenge every other business face.
As the business owner, you need to understand human behaviour and their pattern for product purchasing. Did you know? As per a survey conducted in 2018, 72% of the marketers agreed that having a strong content strategy was the key to success.
Here are some tips to help you improve yours,
It is all about customers.
Yes! Your business is exceptional, and the product is first in its class. But speaking only of it makes the campaign dull. Many of the customers will not be able to relate to the product. Associate the content to what customers like and see the changes.
You need to invest in extensive research on the public interests and then use that information for your marketing campaign. The product should complement the human interest rather than the other way round. If you can’t understand what your audience likes then, no amount of campaigning will improve sales.
Don’t neglect email marketing.
Most of the business concentrates on social media marketing, influencer marketing etc. It is indeed engaging and pulls the crowd but, email marketing will fetch you the customers. Email marketing has 4200% of ROI (Return On Investment) for every dollar spent.
Create engaging content and find the list of potential’s email addresses to get going with the marketing campaign. But, how to access the email contacts? Simple, the answer is GetEmail.io. This email extractor tool can get you hundreds of emails within minutes. It also comes with a chrome extension to Linkedin accounts so finding the email contact of the profile becomes easy.
Mind the competitors.
What makes your company different from your competitors? How unique is your brand that pursues the customer enough to buy your product and not others? Examine how the competitors are marketing and the strategies they implement.
It shows that nobody is perfect, and every company has a drawback at one point or the other. Utilise that to your advantage and fill the gaps. It is more likely that the customers find your product better than any other. However, if your product is similar then what matters is how you present yourself than the rest.
Prioritize the current customers
The odds of making a sale to the existing customers is only 10-15%, while the new customer is over 65%! This number itself shows the importance of customer retention. For the new clients, you have to prove that the product is efficient.
However, an already existing client knows the product’s potential. They would want to invest in the latest versions. There are various applications available online to help you maintain customer relations. Resolve their issues quickly and present them with better offers, so they continue the business for the long term.
Before moving ahead with new ideas, look at the old ones you’ve tried in the past years to understand which strategy worked best. And track all the tried and tested plans to create the best plan for the future.