Netflix is making strides in the gaming industry by expanding its offerings beyond mobile devices. The streaming giant, known for its extensive library of movies and TV shows, has taken a significant step to cater to the gaming community. After introducing games on mobile platforms in 2021, Netflix is now extending its gaming reach to smart TVs, smart devices, and personal computers.
Beta Trial Expands to U.S.
The journey into the gaming world started with a limited beta trial in Canada and the U.K. for select Netflix subscribers back in August. Now, Netflix is ready to roll out this trial in the United States, aiming to gauge the interest of its American audience in gaming content.
Keeping Subscribers Engaged
Netflix’s decision to delve into gaming is not solely about expanding its content library; it’s also about retaining subscribers amidst increasing monthly streaming fees. The Wall Street Journal suggests that offering video games could be a strategic move to keep subscribers engaged and satisfied.
Netflix’s Game Lineup
Among the notable developments is Netflix’s plan to create a game based on the hit series “Squid Game.” This is just the tip of the iceberg, as the company is considering producing games based on other popular shows like “Extraction” and “Black Mirror.” Additionally, there are whispers of a potential game inspired by the iconic “Grand Theft Auto” franchise.
Accessing Netflix Games
Netflix subscribers eager to explore these games can do so with ease. Smartphone users who are part of the limited beta trial can enjoy gaming as a complimentary perk of their subscription. The games can be played on various platforms, including Amazon Fire TV devices, Chromecast with Google TV, LG TVs, Samsung Smart TVs, Roku devices, Nvidia Shield TV, and Walmart ONN streaming devices. For PC and Mac users, gaming on Netflix.com is an option, with keyboard and mouse serving as the controllers.
The Game Selection
As part of the limited beta trial, Netflix offers a glimpse into its gaming repertoire. Subscribers can try out “Oxenfree,” an interactive story game developed by Night School Studio, a company acquired by Netflix in September 2021. Another game in the lineup is “Molehew’s Mining Adventure,” described as a gem-mining arcade game.
Expanding Game Library
Netflix has been rapidly growing its library of mobile games over the past two years. Notable titles include “Oxenfree,” “Solitaire,” “Cut the Rope,” “LEGO Legacy: Heroes Unboxed,” and “Twelve Minutes.” Additionally, Netflix has ventured into creating games inspired by the popular series “Stranger Things.”
A Road Ahead for Netflix Gaming
Mike Verdu, Netflix’s vice president for games, emphasized the company’s commitment to gaming. He stated, “By making games available on more devices, we hope to make games even easier to play for our members around the world.” As a veteran from Electronic Arts, Zynga, and Meta’s virtual reality division, Verdu joined Netflix in July 2021 and expressed excitement about bringing joy to Netflix members through gaming. The company eagerly anticipates feedback from beta testers as it continues its journey in the gaming industry.