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How Do Infographics Work?

When you start thinking about using an infographic in your business, it is important that you consider some important factors. These include the style of the image, the format, the colors, and how the picture will be used. It is also crucial to take into account your customers and your brand identity for all infographics. This is because the purpose of an image is to create a memorable visual representation of a concept or idea. For example, if you want to highlight the success of your company, it is important to use color, typography, and a storyboard.


A storyboard is a set of images representing each frame of a video. They are used for a wide variety of projects, including filmmaking, commercials, product demos, and training. In the case of eLearning, they can be a valuable way to visualize a training course.

The process of creating a storyboard starts with the design and arrangement of the content. You can do this in PowerPoint, Word, or any other word processing program.

Once you have the content organized, you can begin adding elements. For example, you can include a title line, a description line, or a slide layout.


When you create an infographic, you want to make sure you have a good layout, like this one. This will help your content look great and allow your readers to understand it better. There are several factors to consider when creating a layout for your information graphics. You should always keep your readers in mind, but there are several simple tips to follow to ensure a quality design.

The most important factor to remember when creating an infographic is to use only the right amount of information. Too much information can confuse your viewers. So keep the message clear and simple.


Colorful infographics work by grabbing the attention of your audience. They also leave an impression that is lasting and meaningful. The best way to do this is to use the right colors for your content.

For instance, using the correct color scheme can boost brand awareness by up to 80%. Using a triad color scheme can help you create a coherent visual identity for your infographics.

Another way to increase the effectiveness of an infographic is to use white space. This helps readers digest the information more easily.

Infographics are often used by marketers to drive more website traffic. They can also be a useful tool for educators. They can be used to show data and explain complex concepts.


Typography in infographics is not just about making your text legible. It can also be a valuable asset when you want to make your visuals stand out and capture people’s attention. There are a few tips to keep in mind when using typography in your graphic design.

First, keep in mind that the font you choose should be compatible with all browsers and devices. Also, you should test your text for readability in different sizes, styles, and color options.

Next, you’ll need to decide how you want to organize your text. A header can be a great way to do this. For instance, a header in a business serious typeface can be used to draw attention. In addition, you can use a headline font that complements your body font.


Timeline infographics are a wonderful way to teach or show your audience a subject in a new light. They break up conventional learning and allow the brain to be stimulated in a unique way.

To make a great timeline infographic, first create an outline. This allows you to make smart design decisions. In addition, the outline will help you organize your content. It also helps you decide on the fonts, colors, and other graphical design elements you will use.

Next, you’ll want to choose a layout. Generally, timeline infographics have a vertical layout, which works best for a tablet or smartphone. However, you can also choose a horizontal layout.

Feature your company’s achievements

Infographics are a great way to promote your business and highlight its accomplishments. They are also a good way to keep your audience engaged, as well as provide them with a quick visual overview of the topic.

When it comes to creating a truly readable infographic, you need to consider a number of factors. First, make sure you choose a topic that’s not only unique but will be interesting to your target audience. You can use a variety of infographic design tools, such as those offered by Piktochart, to create a custom infographic that will meet your specific needs.