As trends and styles change, your business should be striving to change along with them. While there are parts of your business that you’re always going to want to keep the same, rebranding on occasion can be a great way to breathe new life into your marketing materials.
To help you do some rebranding in a successful way, here are three tips for rebranding your business website and then reaching out to your customer base to get more monthly visitors.
Learn From Your Old Website
Before you can know where to begin with your rebranding efforts, Neil Patel of CrazyEgg.com recommends that you first take a look at the older versions of your website.
By analyzing previous forms of your website, you’ll be able to see what was working and what wasn’t working. With this information in hand, it will be much easier for you to create a plan for how to address problems that users had in previous iterations of your website and know how your rebranding efforts will be best received.
If you’re not sure how to gather this data and then synthesize it for your rebranding purposes, you might want to consider hiring a professional to help you with your website redesign plan and make your website fully optimized for search engines.
Redirect Your Old Pages
In the event that part of your rebranding includes changing the name of your business or your website and its URL, it’s important that you don’t lose out on all the progress you’ve made with your current business webpages.
To do this, Aleyda Solis, a contributor to Search Engine Journal, advises that you be sure to redirect all the old pages that you still want to use or keep to the rebranded URL. By redirecting these webpages, all the content you’ve created in the past and everything that you’ll create in the future will continue to work for your business and be relevant to you in the search results.
Strive For A Simple Design
When rebranding your business website, you might get caught up in the process and begin to make things more complicated than they should be. But if you want your website rebrand to be successful, Nicole Rodrigues, a contributor to Forbes Agency Council, suggests that you strive for simplicity in your design. The easier it is for your visitors to find what they’re looking for, navigate around your website, and consume the information you’re trying to convey, the more successful your visitors will find your website rebrand.
If you’re thinking about rebranding your business website but are worried about being able to pull this off successfully, consider using the tips mentioned above to help you learn what you should and shouldn’t do as part of this rebranding effort.