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What Is Search Engine Optimization?

Search engine optimization is a term that refers to a process of improving your website’s ranking in search engines. This is done to increase your website’s traffic, which can come from either paid or unpaid sources.

On-page SEO

Using on-page SEO techniques to optimize your website can increase the number of people who visit your site, as well as the amount of organic traffic you receive. To do this, you’ll want to perform an audit of your site’s content.

First, you need to decide what type of keywords and phrases you want your page to rank for. These are important since you want your website to be discovered by your target audience.

Next, you’ll want to determine how to structure your page. This can involve writing content for different buyer personas. You’ll also need to consider keyword density. As a rule of thumb, you’ll want to include your targeted keywords at least five times per 100 words.

Another important factor is the speed of your site. Google tends to rank faster sites higher in search results. If your site is slow, you’ll have a hard time retaining visitors. It can also have a negative impact on your ROI.

Your on-page SEO efforts should also involve linking to other pages on your site. Links to other relevant content will encourage users to explore your website more and help improve your conversion rate.

On-page SEO also involves making sure that your page is mobile friendly. A lot of people are now using their smartphones to browse the web. In order to rank, you’ll need to ensure that your page is optimized for the device.

Voice search

Voice search is a burgeoning technology that is becoming increasingly popular. It is estimated that over 1 billion voice searches are done every month. With more people using smart speakers and other voice-activated devices, it is important to optimize your website for voice searches.

Voice search is more precise than traditional text-based searches. Searchers can get an answer within seconds. Most people use voice searches for local services.

Voice search queries tend to be long-tail keywords. These are naturally longer than text-based search queries. Using question modifiers such as “where” or “when” can increase your chances of appearing on a voice search result page.

As with traditional SEO, ranking high in the results of a voice search is not necessarily a straightforward task. You need to take into account several factors. One of the most important factors to consider is the speed of your web page. This is an important factor in Google’s ranking algorithms.

Creating valuable content is also a good way to increase your chances of appearing in voice search results. In addition, making sure your site is mobile-friendly is critical.

Another important element of your voice search optimization strategy is content reliability. The page must load quickly. Having a fast-loading page is a Google ranking signal. If your page doesn’t load quickly, it is unlikely that you will be picked for a voice search result.

Long-tail keywords

Long-tail keywords are a great way to target your content to specific search engine users. They are less competitive, have low search volumes, and have a higher likelihood of converting. It’s important to have these keywords on your mind when you’re planning your SEO strategy.

You’ll also want to include these in your meta descriptions, headlines, and body copy. Make sure to use these in the right context, however.

The best way to use long-tail keywords is to group them into clusters with similar search intent. Google’s algorithm uses this to help users find the best results. When you combine keywords, you create an optimized page that better answers queries.

One of the first steps in any SEO campaign is to identify your main keywords. There are many ways to do this. For example, you can check them out via Google Analytics. Another method is to ask your competitors. This is a great opportunity to see what they are targeting and how they are generating traffic.

If you’re not sure how to do this, try using a paid SEO tool. One of the most popular is BuzzSumo, which is used by top SEO agencies like ESBO. These tools can provide data about keyword volume, competition, and competition metrics. In addition, these tools can also sort through multiple search engines to determine long-tail and related search suggestions.