SEO campaigns are lovely as long as they’re maintained on a monthly basis.
Too many website owners have a “set it and forget it” mindset where an SEO campaign has to grow on its own. This doesn’t work as continuous maintenance is required to push forward and reach greater heights.
To do this the right way, here is an SEO monthly task list for your website.
1) Check Backlinks
Begin with the backlinks (internal and external) to make sure everything is in tip-top shape. This means assessing if the links are still working, where they’re being directed to, and how they’re helping the website’s SEO performance.
If a backlink isn’t doing a lot, please feel free to remove it!
It is also essential to work on internal linking as this is an excellent way to pass on the link juice to weaker pages. If you don’t do this, it is an easy way to lose out on traffic and potential sales/conversions.
2) Assess Your Content
Your content is valuable, and it should be optimized for major search engines. In some cases, you may have missed out on specific keywords, meta descriptions, and other SEO-related details that can be improved upon now.
Don’t be afraid to go back through the content and see what you have missed out on.
This can help move forward with a better SEO campaign that is going to help the website head upwards.
3) Plan for the Future
Your site’s future is dependent on the underlying strategy. If you are not taking the time to plan for the future, it is one of the easiest ways to get penalized on Google or Bing. Preparing for the future can include a multitude of items, and it’s best to focus on all of them one by one.
These can include:
* New Backlinks
* Brand-New Keywords
* Fresh Content
This is just the tip of the iceberg when it comes to the task list and planning for the future.
4) Check Performance Metrics
* Incoming Traffic (Direct, Social)
* Conversion Rate
* Return on Investment
* Traffic Year-over-Year
* Conversion Rate by Source
All of these metrics are important while you gauge how the SEO campaign is doing. If you must make adjustments, you’ll want to look at the parameters beforehand.
5) Analyze Your Competition
Your competition is the key ingredient to a successful SEO campaign that many people miss. Whether it’s a smaller or larger website, it’s important to keep tabs on their moves because Google already trusts them. This can include the type of content they’re using, what backlinks are added, and how they go about their day-to-day business. All of these details can be used as inspiration while you build out a full-fledged SEO campaign for the coming months.
If you ignore your competition, they will jump right over you and stay there!
Follow this SEO monthly task list, and you will be well on your way towards higher rankings on all major search engines. Remember, maintenance is at the heart of any good marketing campaign, and that includes search engine optimization.