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Putting Together a Swag Bag for Your Home-Based Business – What to Include

Creating buzz and interest in your home-based business isn’t always an easy task. It’s hard enough to get your message out there, never mind when you need to compete against larger businesses that have bigger budgets to work with. This is not options trading. What this means is that you need to get creative with your marketing efforts, and really make sure you’re doing your best to get the word out and build a loyal customer base all your own.

One of the best ways to do that is to attend industry events, local events, and meet with customers in person. This gives you a chance to speak with people in person, and you can cap that conversation off with a fabulous swag bag. If you’re in the process of putting together your first ever swag bag and aren’t sure what to include, we’ve got some great ideas for you.

Apparel Is a Safe Bet

If you want to go with the safe bet option, apparel is the way to go. Of course, you’ll want to be sure it is branded apparel so that you’re getting your message out there. Popular apparel options include t-shirts, sweaters, hoodies, hats, and jackets. The only problem you run into with apparel is sizing. You can’t please everyone, so it’s best to go with something middle of the road, not picking anything too small or too big.

Beer Stein or Drinking Stein

A very popular item to include in your swag bag is a drinking stein – perfect for beer or any beverage really. You can customize it with your company name and logo, and you know it’s going to have universal appeal. People will always find use for a good quality mug. This will also help give your company exposure as every time they use that mug, they will be reminded of you.

Technology Gadgets are an Exciting Offering

Swag that gets people really excited is technology gadgets. Again, these are items everyone can find use for, and many of them you can brand. Some of the more popular ones include USB sticks, a rechargeable battery pack, wireless earbuds, a wireless Bluetooth speaker, an MP3 player, and a shower speaker to name a few.

Give Them the Gift of Zen

How about swag that promotes health, wellness, and an overall feeling of Zen? If that’s the route you want to take, then think more spa-related gifts such as scented aromatherapy candles, essential oils, a yoga mat, seeds and a pot, and even home fragrance sprays.

Seasonal Swag Ideas

You can also choose to go the route of seasonal swag, picking items that match up with the current season. For example, as we head into summer, some great ideas would be a branded beach towel/blanket, sunglasses, sunscreen, bug repellent, a beach ball, flip flops, and so forth. This makes the swag useful in that moment.

The fact is that swag can really help you to get your message out there, get your brand seen, and help you to build a broader customer base.

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