The online-born phenomenon of Giving Tuesday, a holiday in which “charities and organizations all over the world…participate in a day of giving,” is occurring on Tuesday, November 29 at SMCM. The event is a 24 hour period in which students, employees, families, and anyone affiliated with St. Mary’s is invited to make an online donation, with a goal of reaching $50,000 by the end of the day. While the Facebook page states the event’s primary purpose is funding “high-impact practices and programs that position students for success such as internships, study abroad, undergraduate research, and service projects,” donations towards any designation are encouraged.
Assistant Director of Alumni Relations, Lauren Taylor, identified bringing #givingtuesday to St. Mary’s as the brainchild of Alumni Director Dave Sushinsky. The nonprofit began four years ago as an attempt to partner with organizations and use social media to spread philanthropy.
Giving Tuesday is the most recent addition to the string of commercial holidays following Thanksgiving– Black Friday and Cyber Monday. The movement’s website, givingtuesday.org, boasts over 700,000 participants last year, having raised $116,000,000 in 71 countries, and has partnered with 40,000 organizations consisting of small businesses, nonprofits, government agencies and major corporations. The organization is a fundraising favorite for colleges seeking donations and includes ties to the United Nations Foundation and the Bill & Melinda Gates Foundation.
To get involved with the SMCM chapter of “Giving Tuesday”, which is being hosted by SMCM Athletics, SMCM Alumni, and the school at large, visit the Facebook page here, and make a donation this Tuesday.